What is a CFO?
A CFO does three main things - regardless if they're the CFO of a multi-billion dollar business or small business:
1. They track revenue, profit and cash flow
2. They analyze the businesses’ financial strengths & weaknesses
3. And, most importantly, they propose corrective actions
5 Challenges a Business Owner Faces
#1 - The business relies on you, the owner, or it falls apart
#2 - You need money to grow, but you need to grow to get money
#3 - You don’t know what is working, and what is not
#4 - You don’t have clear goals
#5 - You don’t have a clear path to follow
These challenges, if not dealt with, can lead to frustration, stress, and isolation.
One Clear Path
As a CFO, I lead you through a proven system that is designed to help you have a growing and more profitable business, all with less stress and overwhelm.
We will determine what is helping and what is hurting your bottom line, then we set clear and measurable targets to pave the way for growth. Finally, we develop concrete steps you will take to hit your targets.
Meet your CFO…
My name is Michelle Crane, and I started this because I have a passion for helping small business owners.
I was raised by entrepreneurs and was trained in sales as well as the financial side of the business from a young age. Fractional CFO services combines my passion for aiding business owners with my love of numbers. I thrive on helping my clients create growth and success in their field.
